Capture the hearts, souls and pockets of your clients ...
with conversational copy.Let's take a step back. We've all had conversations, so no need to explain that. But what the heck is copy? Copy is any content aimed at attracting and keeping the attention of your prospective clients. Now that we understand the meaning of copy, we're ready to jump into what makes conversational copy so compelling. Intriguing, genuine conversational copy is made up of words that work just as hard as you do. These words are respectful and engaging. They’re credible and authentic. And they speak to your readers as regular people. Whether you’re an in-house marketing professional for an international law firm or a cash-strapped startup; a purpose-driven entrepreneur or a multibillion-dollar tech firm … you’ll fail to establish a meaningful connection with your audience unless you’re engaging in authentic conversations. Conversational copy is sincere. It's clear. And it's an extremely persuasive way of getting people to buy from you. No more marketing gobbledygook. No more long, sleazy sales letters. No more heavy-handed, you-better-buy-right-now-or-else sales tactics. Just plain old, good conversational copy that connects with your audience.
Curious? Fascinated? Dying to hear more?
Discover the surprising truth about how conversational copy can be the secret to selling more online.
(Without using sleazy, in-your-face sales tactics.)
Marketing ProsIf you’re an in-house marketing professional for a law firm or a tech company, I can write your marketing materials. Have an RFP sitting on your desk and need some help crafting a winning response? I do that. I write brochures, RFP responses, articles, blog posts, website content, taglines and sales letters. Learn more.
EntrepreneursIf you’re a cash-strapped, I-do-everything-myself business owner who needs a business plan or help with writing marketing content that won’t make people’s eyes glaze over – and you do need it if you intend to stay in business – I can help with that. Discover more.
Who am I?
Apryl Beverly - Word Stylist & Conversationalist
I believe we've lost touch with what's most important to people. And content is the last thing we need more of. While the experts say "blog more" and "share more content" ... what human beings really want is to feel understood and heard. Maya Angelou's famous quote says it all: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
When you spark conversations, you connect. When you connect, you build trust. And when your audience trusts you, they're more likely to buy from you. Learn how to become a brilliant conversationalist.