Imagine being able to attract your superstar clients …By transforming your brilliant business idea into a business plan that wows investors. Think of the clients you could attract with the right website copy, sales letter or brochure content. Imagine generating hundreds of thousands of dollars or even millions for your business or nonprofit with a concise, winning RFP response or grant proposal. No matter what you need to write, knowing how to craft and deliver amazingly engaging content is a must-have skill.
The secret is super easy...Develop a strategic marketing plan AND write with passion, cutting out the jargon and marketing buzz words. If you really want to grow your business, you must let the right people know who YOU really are and how your products and services will change their worlds.
Who am I to help you?I'm Apryl Beverly, owner of BAAB Writing and Marketing Services, a business writing and small business marketing firm I named lovingly after my two greatest inspirations – my husband and son.
Together, we'll transform your great ideas into brilliant business content that attracts the clients YOU want.I develop small business marketing plans and write annual reports, business plans, brochure content, sales letters, website copy, and anything else that has to do with words and people. Over my nearly 15-year career as a copywriter and marketing professional, I have helped top law firms and midsize technology companies collectively earn millions of dollars in revenue by writing winning RFP responses. I have also helped a host of small business owners develop small business marketing plans, write marketing copy that drives leads, and craft bankable business plans through private coaching, live workshops and my "done for you" services. To date, my business plan clients have secured more than half a million dollars in capital. My writing has been recognized by the Legal Marketing Association and published in a variety of print and online magazines.
My clients are Rock. Stars.“I have NEVER hired someone directly through website research. But when I found Apryl’s site I knew I had found the person to help me write the content for my new website/consulting business. I knew it would take me forever to do and I would piddle around wasting time when I needed to be out talking to prospective clients. She was IMPRESSIVE every step of the way. Organized, thorough and did exactly what she said she would. The copy she wrote is helping me get up and running sooner and really said what I needed to. It can be hard to toot our own horn, but having Apryl do it was a joy. Hurry hire her!” - Jen Wewers McKnight, Owner, Give Gratitude | Kansas City, MO
I am absolutely honored to have worked with Jen and the many other brilliant business professionals who have turned to me for business writing and marketing help. I am blown away every time I receive client comments.
How can we get people lining up to buy from you?How long have you been running your business with mediocre results? You know other people have found success, so why haven’t you? Is this some cruel stroke of fate or is there a reason for your challenges? The good news is that there is a reason you’re not attracting the right people and reaching your sales goals. It could be that you simply don't have a marketable service or product. However, I’m willing to bet your products and services are amazing ... you just need to learn how to communicate this to your intended audience. In addition to developing a strategic marketing plan, there are three primary barriers to crafting and delivering the right messages to the right audience. These are:
• You’re confused about exactly who you should target.
• You’re afraid to let your personality shine through.
• You're using too much jargon which makes your content boring, awkward and lifeless.The great news is that I can help with all of THAT!
Here's the key to attracting your superstar clients ...
Even if you’ve been falling short of your financial goals for years, there’s a very good chance my private consultations and "done for you" services will help you create a strategy to deliver relevant, meaningful and powerful messages to the people most interested in what you have to offer.